Egencie, UK’s Tiger Aspect and The Sharpe Company sign multi-year development deal for Mr. Bean’s Social World
London, UK. - Tiger Aspect Production’s hugely successful brand, Mr. Bean, celebrates its 20th anniversary in 2010 
and US licensing agent, The Sharpe Company, Inc. has been busy implementing plans and bringing new opportunities to mark this impressive milestone.
In 2010, look for Mr. Bean’s web profile to be increased considerably, Sharpe has just signed a deal with Egencie, Inc. to develop a Mr. Bean social website and on-line virtual world including Mr. Bean avatars, social web games, adventures and activities.
Egencie’s Social Play SpaceTM (SPS 10) system and services give Tiger Aspect the ability to launch a social world capable of entertaining millions of fans in multiple countries, using multiple languages and enabling a multi-currency, micro transaction-based economy for users to collect, trade and purchase Mr. Bean related digital items.
Mr. Bean will also win over a whole new audience in 2010, increasing the fan-base even more as the original 14 episodes return to UK Television, broadcasting on ITV3 starting January of next year. Special edition DVDs of the original series will also be rolled out to over 45 territories and further increase the audience for Mr. Bean’s World.
Katherine Senior, Executive Producer of Mr Bean, said “Tiger Aspect is working closely with Egencie and Sharpe to bring in a social/virtual world with games and a micro transaction-based economy to continue to expand the unique humour of the Mr Bean brand world-wide.”